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The Philo Story


  • Starting Point
  • Six Platforms
  • Design Systems
  • Branding & Broadcast Ads
  • Making Design Patterns

A Cross-platform Design System


A set of design “primitives” had existed from the beginning. Later it was expanded to support all platforms with a set of elements that tied together the Philo brand. A single set of colors and type styles were expressed in a system of design tokens, built for web, Android, and iOS/tvOS.



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