The Philo Story
Brand Development
In 2020, with a small budget, I collaborated with marketing to personally develop a new brand spot. This effort was designed to deliver a set of brand assets that could be used across multiple campaigns. I worked with guidance from marketing, and an external agency, ARTCLASS. I created the concept, storyboard, did design work, and art-directed the 30-second advertisment and related graphics.
![](https://freight.cargo.site/t/original/i/6fd64a0aed3db682566d27c19c2a296e2540b86189127c493b37596a23bfa504/Flipping.png)
We accomplished a lot in a very short amount of time (preparation and graphics were done in three weeks, preproduction in two weeks, and the shoot in two days). The finished spot, produced by ARTCLASS (director Shawn Collings).
I oversaw the post-production and art-directed the 3D work, with animators for all graphical elements.
We also shot many still images and other assets, for performance marketing.![](https://freight.cargo.site/t/original/i/d8ee6811924bd8bcc6492d592d5940652b2784d64d6a4cdf5aee45a1ecbb0294/LivingRoom-Woman_01.jpg)
![](https://freight.cargo.site/t/original/i/8416a5eead143a8cd1e5a0d1c5e95f5060e76e5942a4a985690bed81e91cd594/Bedroom-Women_01.jpg)
![](https://freight.cargo.site/t/original/i/06adf73bf48d6afdde5f6bf98b77f98686bbb7986faaa916cb3817b6d9ed203b/Kitchen-Women_01.jpg)
![](https://freight.cargo.site/t/original/i/4af46e6944031d267acefc2fc2322a77849f07f7165c2f5f6226c77bba1a6663/Kitchen-Men_01.jpg)
The brand work was reflected in guidelines that were integrated into product and marketing practices.
![](https://freight.cargo.site/t/original/i/4491e4d2c0688add0819754e11202f190a6cdc3f1d6133b6e923ce6b0312a9ec/clemens-portfolio-2021.034.png)
![](https://freight.cargo.site/t/original/i/bacd66dacb2a54be3803a8199fb882e48f96d685c64da4be785c31b8ff36dda1/clemens-portfolio-2021.033.png)